Updated: Aug 10
For many business owners, SEO feels daunting and like a foreign language—but it doesn’t have to!
Yes, SEO can be technical and there are some strategies and techniques that take time, money and patience. That being said, there are small tweaks you can make to your digital strategy that will amplify your SEO efforts easily.
Read on for our easy to implement tips and tricks for boosting your SEO with minimal effort and maximum results.
We all know how important and popular social media is today, there’s no denying that, but it’s NOT where you should be focusing your efforts.
Rather than spend time trying to create short, witty, and engaging social posts and captions, write blog content. The purpose of your blog should be to engage with your audience, answer their questions, and provide them with a ton of value.
Sure, you can do this with social posts, too, but that content is seen and forgotten just as fast. Your blog, however, is evergreen. It’s not going anywhere and if you write your blog post correctly it’ll only gain more traction over time.
When you’re dealing with social media channels solely, you’re competing with a million other people in the space and trying to figure out ways to beat the algorithm and get your content seen. When you have a blog, you have complete control.
The best part about writing a blog post first and then posting to your socials is that you can use the information in your blog post to create social content. You can repurpose your blog article multiple ways, taking snippets and nuggets of information to share on social.
Then, you have a call to action in your social post—you can link them over to your blog where they’ll interact more with your brand and potentially turn into a paying customer.
Thinking up social content can be frustrating and time-consuming. Instead, write blog posts that showcase your brand and knowledge and it will give you a ton more social content.
First of all, if you’re a business owner and you don’t have an email list or method of collecting emails—it’s time to start!
When you have an email list, you own it. Someone gave you direct access to their inbox where they likely spend a lot of time. It’s the perfect opportunity to get your business in front of your target audience.
While having a strong social media following is certainly beneficial, what if it all went away? Where would that leave your business? Well, if you have an email list, you still have easy access to people who’re interested in what you have to offer.
A common mistake that many business owners make is collecting emails but never doing anything with them. If you don’t send out email blasts to your list with valuable information, they aren’t connecting with your brand regularly which makes them less likely to buy from you when the time comes.
Here’s the deal, if you have an email list, whether you have 30 people on it or 300, you should be sending out regular emails to them that provide them with value and lead them to further engage with your brand.
The key is to grab their attention with a good email subject line and hook but don’t give away all the goods in the email! You don’t want them to read the email and then just hit the delete button—you want to pique their interest and ask them to click a link that takes them to your website to learn more.
This small tweak will help to amplify for your digital marketing strategy, increase brand awareness, engagement, and boost your sales.
Guest blogging is a great way to get backlinks for your website and amplify your SEO, but it only works if you ask for a backlink to your site!
Don’t make the mistake of reaching out to find someone willing to let you submit a guest blog post, writing the article, and then failing to ask for a link. You earned that link! Make sure you get it.
It’s helpful to correspond with the blog’s host before you write your post to make sure that they understand that you’d like a link back to your site in the post. Most bloggers already understand this, but it pays to double-check!
Social media is fun and it’s a great way to get your brand in front of your audience, but do you want to know how to use it to ramp up your SEO? Give them a good hook and then ask them to go to your website.
It’s the same concept we discussed above for emails; you don’t want to give it all away in the post because then your audience won’t have a reason to come engage further with your brand.
The more you can get people to click your links to your site, the more traffic your site will get, and the better your SEO will be.
These small tweaks to your digital strategy will make a huge difference in your brand awareness, engagement, and ultimately your sales.
Need help with your digital marketing strategy? Book a discovery call today!