What is SEO Marketing and Why Every Business Needs SEO for Long-Term Success
Updated: Sep 2, 2021
SEO marketing certainly brings results. It gets you on top of search engines, which means you get to be seen instead of your competitors. Anyone ready to buy products in your line of work sees you first, and that can result in more purchases.
You don't get to see the results of SEO immediately like those of Google ads. However, you are making a huge mistake by not leveraging it. It is a marketing strategy you can't ignore if you wish to continually take your business a notch higher. The good news is that it is not too late to start. So, are you ready to magnify your visibility? Here is why SEO marketing should be part of your marketing strategy.
But First, What is SEO Marketing?
The internet has really put the world at our fingertips. We are now a few clicks to the information we need to make informed decisions. And search engines do a great job of presenting all that information to us. For every search query, they scan the web for content related to that search and display it on different pages—with the most optimized content featured on the first page.
SEO marketing's main focus is to ensure you appear on the first page of the search engine results. That means anyone interested in the services you offer or the products you sell will see you first. And if you are not leveraging SEO marketing, we can assure you that your competitors who are doing it are loving you for not bothering to put up a fight.
Why Do You Need SEO Marketing for Long- Term Success?
Here is why your business needs SEO marketing:
If Google trusts you, a cold audience will
Google processes about 63,000 search queries every second. That is a lot of searches, and it includes searches from people who haven't returned to your site for a long time as well as those who spend little time when they do—for example, those who just view the home page and leave.
SEO marketing, when done right, gets Google to start trusting you. And when Google sees you as a credible source, it ensures you appear on the first page of every search query. That means more people, including your cold audience, will start seeing you differently. This can go a long way in boosting your conversion rate.
Ensures you meet prospects when they are ready to buy
Businesses spend a lot on marketing to meet their target audience at the right place and at the right time. SEO marketing makes that process shorter as well as less costly. When you climb to the top of Google search results, you meet people who are interested in making purchases and who need to be shown where to make those purchases.
People searching want real-time solutions to their problems
A major reason why 81% of buyers start their research online before making a purchase decision is that they want quick answers to their problems. They aren't ready to lose time physically visiting stores, and Google has been such a good friend to them. It ensures they stumble across the most credible information.
Now, if your website is well optimized, people searching for solutions in areas you excel in will get to view your solutions, and they may end up making a purchase. Thankfully, today there are technologies such as augmented reality and virtual reality that you can use to ensure people interact with your solutions in real-time.
Ensures you show up first and win
One way of beating the competition is ensuring you show up first every time an opportunity pops up. SEO marketing allows you to do that. By getting you to the top pages of search results, potential customers see you first. That can lead to more clicks and traffic to your site, which can boost the conversion rate.
Offers the best way to understand the voice of your consumers
SEO helps understand what customers want and need. Analyzing their behavior online gives a glimpse of what they are looking for, their search patterns, as well as other related information. You can achieve that through SERP analysis, AI insights, and analytical data. With all this information, you will continuously have an idea of areas to improve to rank higher on search engine result pages.
Good SEO enhances user experience
Great user experience continues to be a top priority for most marketers. 86% of shoppers are ready to pay more for a better customer experience. This means you need to think of ways to offer the best user experience possible to remain competitive.
One way of achieving that is by ensuring people get the information they need faster and easier. If they can't, your performance is likely to suffer. Make sure to leverage SEO if you're focused on incorporating a positive user experience.
SEO marketing is PR
Ensuring many people get to know and interact with your brand isn't an easy feat. Sometimes that may require spending a lot of resources on marketing. Besides being a cheaper form of marketing over other alternatives such as social media, SEO marketing is also good for elevating your brand's profile. With a good ranking, more people get to know your brand. So, that means having a good PR and SEO strategy is vital in achieving your desired level of brand awareness.
SEO is a marketing strategy that you can't ignore if you want to be the best in your industry. It benefits your business in numerous ways if you have everything done the right way. Even so, it requires a commitment to see the desired results at the end of the day. A little help can also go a long way in ensuring you get to the top of Google search results.
Rising Ranks Digital helps you go up the ladder at the right pace. We know what needs to be done. And with the help of our experts, we ensure the right level of customization is implemented on your website. From link building and keyword research to content development and ongoing maintenance, we guarantee everything is done as it should be to earn you a top ranking. Sign up for our free SEO checklist today to have a complete picture of areas you need to improve your website's overall ranking.