Do you run a wellness business? Are you afraid that your website isn't working correctly and isn't bringing in new clients or creating more business? Do you want to set yourself apart from the health and wellness industry competition?
Competition is intense these days, and many health practitioners have realized that having a nice health and wellness website is no longer enough. You must also use effective digital marketing methods to drive more traffic to your website to attract new clients.
With so much competition these days, it can be challenging to make your website stand out. And that's where search engine optimization (SEO) comes in. When you use SEO as part of your visibility strategy, you not only stay immediately relevant to your target consumer, but you also gain the advantage of capturing their attention and money before your competitors.
Below are SEO strategies for driving more traffic to your wellness business website.
1. Create Original Content That Will Actually Help and Serve Your Clients
Google puts more weight on medical content since it is content geared to help. To stand out amongst your competition online, create original content for your website.
By educating your audience through quality content marketing, you'll be able to highlight your value and expertise over time and gain rankings in the search engine.
Publish content like case studies, blog posts, videos, interviews, photos, patient testimonials, infographics, medical breakthroughs, and conversations about the healthcare industry to help drive more value to your website.
Also, writing long-form content, as research shows that it ranks higher on search engines. Long-form content describes a piece of writing that is between 1,000 to 7,500 words.
2. Use Keywords That Your Clients Are Searching For
Your SEO keywords are the words and phrases in your web content that make it possible for people to find your site via search engines. To stand out amongst your competitors, use keywords your clients search for.
You need to know how people look for the products, services, or information you offer to make it easy for them to find you. Otherwise, they'll land on one of the many other pages in the Google results.
Try using a free tool like Ubersuggest to look up relevant keywords related to your industry.
3. Use Google Business Profile to Rank Locally
Google Business Profile, previously known as Google My Business, is a free feature from Google that helps business owners manage their online presence across the search engine.
With a Business Profile on Google, you can manage how your local business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location or you serve customers within a designated service area, your Business Profile can help them find you.
A listing on Google My Business consists of crucial business information consumers use to make purchase decisions. This information includes:
Businesses with accurate GMB listings are much more likely to be considered reputable by customers searching locally. Google uses several factors to determine where a business should appear in local search results. Three of the most important factors are:
Distance — Distance considers how far each potential search result is from the location term used in a search.
Relevance — Relevance refers to how well a local Business Profile matches what someone is searching for.
Prominence — Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking.
Make use of Google Business Profile to rank above your competitors locally.
4. Create a Social Media Presence
To stay above your competitors, you can use social media as an indirect tool to increase your search visibility and organic search ranking.
Social signals (likes, shares, and comments) generated from people sharing your content on social media channels contribute to building trust and customer loyalty and driving brand awareness and exposure.
So while social media does not directly impact SEO, it can indirectly help boost your online visibility and traffic.
5. Make use of On-Page SEO Tactics
As the name suggests, On-Page SEO refers to the process of optimizing pages on your site to improve rankings and user experience. Proper on-page SEO optimization of a page will ensure that it ranks higher on search engines.
On-page SEO is one of the most important processes you can use to achieve higher rankings in a search engine's organic results and run successful SEO campaigns.
Below is your on-page SEO checklist:
Integrate relevant keywords into your pages
Optimize your title tag and meta description
Create user-friendly content
Optimize your URLs
Use internal links on your pages
Improve site load time
Add responsive design to your website
Use On-Page SEO tactics to beat your competition and rank higher on search engines.
6. Employ Off-Page SEO Tactics
Off-page SEO involves external optimization practices that happen away from your site rather than on it. In simple terms, Off-Page SEO helps search engines understand what others think about your product, services, or website.
The primary technique used for off-page SEO is backlink building. Quality backlinks from external sites tell search engines that your site is valuable and high-quality, which helps build authority.
There are many backlink-building tactics, and some of the current best practices include guest blogging, creating lots of infographics, and using influencer marketing in your content. To outrank your competition, employ Off-Page SEO tactics.
The Bottom Line
In summary, SEO is crucial because it makes your website more visible, which means more traffic and more opportunities to convert prospects into customers.
To outrank your competitors, hire an SEO expert specializing in health and wellness businesses to manage your SEO for you and get you to the top of Google and other search engines.