Updated: Oct 5, 2020
If you’re looking for a way to boost your website’s performance, it’s time to look at the “stickiness” of your web pages. A sticky website just means one that keeps visitors on your website longer so there’s more chance for converting them into returning visitors and paying clients! An excellent website drives conversions and closes deals for you while you sleep.
As the phrase suggests, sticky web pages encourage website visitors to stick around and explore your site. They offer something that entices the viewer to keep reading or searching your website.
The longer visitors stay on your site, the more likely they are to make a purchase or move along in their buyer’s journey. This all-important conversion is crucial to your company’s success. And to sweeten the pot, the more that people linger over your web pages, the higher Google ranks your website.
1. Each page should look clean and modern.
Aesthetics matter! Use short paragraphs and multiple headers to make your copy easy on the eyes. Ditch writing your lists out with commas and sentences, and instead use bullet points for the most pertinent information. This will help viewers focus on what is most critical.
2. Put a video at the top of your page.
Videos are magical when it comes to converting. Because they allow people to connect with you and digest information more easily. videos move buyers toward a purchase more quickly.
3. Use high-quality photos.
Product and branding photography should be utilized throughout your website as it helps the eye to more easily read the information that’s on the page. For product pages, use at least three pictures per product, showing off all the angles.
4. Check your loading speed.
Each web page should load in under three seconds. Online buyers these days have very short attention spans, so you must capture them quickly. If your page takes more than three seconds to load, visitors will likely go to your competitors.
5. Make sure your site is mobile-friendly.
With more than 50% of the world’s internet traffic originating on mobile devices, your website must be mobile-friendly. Before publishing pages or updates, make sure the formatting looks right on mobile options. This can be easily done on most website builders… it’s just that it’s also easily forgotten. This step is one of the most crucial steps as Google decides how it wants to rank your website based on the mobile version, NOT the desktop version.
6. Always include a call to action.
To create web pages that convert, you have to guide the visitor to the next step. A call to action must be on each page so that potential buyers turn into actual buyers. Examples of a call to action include:
“Click here to purchase.”
“Schedule a free consultation today.”
“Sign up for our email list.”
“Check out our services.”
7. Utilize exit-intent pop-up forms.
These tools work by grabbing the attention of someone before they navigate away from your site. You can configure them to match the intent of your web page. For example, if someone is about to leave their shopping cart, a pop-up could offer a discount code or a reminder to sign up for exclusive tips. If your website builder doesn’t have an exit-intent option, you can always use a third party such as Optin Monster.
Using these tips and tricks will help you create web pages that bring site traffic, conversions, and sales so that your business can thrive. And, oh yea, get you to the top of Google so you can get to the top of your industry!
Web Copy Is Key
Knowing how to format your pages for conversion doesn’t help if the copy doesn’t make your message crystal clear. You have about 20- 30 seconds to engage a reader, on average.
This small window of attentiveness means that your web copy must precisely tell the viewer what they need to know. It must match their intent in visiting your site, or they will vanish like the wind.
Keep Track of Your Performance
One of the most vital pieces of building web pages that convert is tracking how they perform. Using tools such as Google Analytics, you can see exactly what visitors, to your website, are doing. Without a tool like Google Analytics, you are likely wasting your time on efforts that aren’t driving results. Not having Google Analytics is essentially flying an airplane without a dashboard… it’s vital!
This data can guide you as you craft new web copy or tweak what is already on your site. By knowing how different pages perform, you can gauge what is relevant to your audience and optimize accordingly and efficiently.
Get Expert Help
If the thought of managing your digital marketing makes you want to run away, we can handle it for you. Using a data-driven strategy, we help businesses boost their rankings, conversions, and revenue. Let’s connect and get your business showing up with authority.