• Caitlin Strempel

Best SEO Practices for Your Massage Therapy Services

Ever heard the term SEO? If you have a massage therapy company, it's time you consider marketing your services online. With the right SEO for massage therapists, you can increase your client base and get more attention online. SEO enables people using search engines such as Yahoo, Google, Bing, or DuckDuckGo to find your site AND click on it, THEN make an appointment.


Website optimization isn't easy; ranking better on a search engine result page (SERP) requires time and effort. Rising Ranks Digital can help you optimize your massage business website. Want to learn more about SEO for massage therapists? Then let's explore this topic together.


What Exactly is SEO for Massage Therapists?

SEO involves a set of rules for optimizing your massage therapy brand to appear top in search engines' organic results. In fact, it is the process you must follow to enhance your site's visibility in search engines and acquire valuable traffic.


SEO also has two goals. First, to help you know what users are looking for online. This will help you develop high-quality content to answer their questions and satisfy their intent. Secondly, to help you create a website that any search engine can trace, index, and understand its content.


Furthermore, optimizing your website is a better way to enhance its quality by making it faster, user-friendly, and easier to navigate.


Why is SEO Important?

SEO is essential for various reasons, including:

  1. Most search engine users are likelier to click on the top 5 suggestions in the SERP. So, to take advantage of this and attract customers to your therapist business, you must ensure your site appears on top of SERP.

  2. Good SEO practice also helps enhance your therapy business website's user experience and usability.

  3. Online users tend to trust search engines, and your massage therapist business appearing on top for keywords increases your website trust.

  4. SEO for massage therapists can put your business ahead of the competition. For example, if there are two massage therapist businesses, the search engine optimized platform is more likely to have more clients and make more money.

Google My Business

If you own a massage therapist business, learning about Google My Business and how it can benefit you is essential. So, let's see what it's all about.


It is an online platform from Google. This platform lets you list your massage therapist business to ensure your online customers can easily find and contact you. The platform allows your online clients to get information such as your business address, contact number, as well as location. You can also share videos and photos related to your massage therapist business.


As the owner of a massage therapist business, having a Google My Business profile is one of the best ways to promote your business locally. In fact, creating a profile in Google My Business and verifying it helps your business become visible in local maps and listings. This makes sure that the clients have the current information about your massage therapist business, especially correct hours, location, as well as contact information.


Google My Business can also help boost your website's SEO, business, and content. It's a platform that helps highlight the features of your massage therapist business to enable potential clients easily find and learn about your services and gain visibility.



Optimize Your Google My Business Profile

Just like the website, Google also determines local search ranking using three factors.

  1. Distance - How far your massage therapist business is from the current location of the searcher.

  2. Relevance - How your massage therapist profile matches the search query.

  3. Prominence - The prominence of your massage therapist based on backlinks, reviews, SEO, etc.

You can optimize your business profile by:

  • Completing all the elements of your massage therapist profile

  • Verify location

  • Regularly updating posts on your profile

  • Content marketing

High-quality content should be at the center of your marketing. Yes, you heard that right. But what is content marketing? It's a marketing technique focused on developing and sharing valuable, relevant, as well as consistent content to attract and retain an audience. Rather than pitching your services, you are offering valuable and relevant content to your potential and current clients to help them get solutions to their problems.


"Content is king" ever heard that? Actually, behind every great massage therapy brand, there is a collection of valuable and relevant content that connects the clients with the business. Here is why content is essential.

  • Helps influence conversion

  • Enhance brand reputation

  • It helps enhance your efforts for SEO for massage therapists

  • Portrays you as an expert

  • A better way to build relationships with customers

What Can You Write About?

Some topics you should consider writing about to attract more clients include:

  • Why do you need massage therapy?

  • Scientifically proven benefits of massage

  • How to choose a massage therapy provider?

  • Write about the ailment you can effectively treat

  • How often should you get massage therapy?

  • What to expect on your first visit to a massage therapist

Pro-tip: You can also improve your SEO for massage therapists by signing up for HARO (help a reporter out). This way, you get featured in magazines and publications. This also gives your massage therapy business a positive exposure.



Business Listing

If you didn't know, business listings can help you acquire new customers, attract traffic to your massage therapy site, as well as increase sales. That's right! The majority of all searches on the search engine are local. So, if your massage therapist site is showing up in one of those local searches, then there are high chances you will get a call or a visit. Apart from the Google My Business profile, here are business listings platforms you can use:

Creating listings also helps in backlinks. This is a link from one page on a website to another. The backlinks are essential since they bring audiences to your massage therapy website from anywhere. Backlinks help in:

  • Improving ranking in SERPs

  • Boosting credibility

  • Help search engines find new pages

  • Deliver referral links

  • Enhance ROI of SEO

Let Professionals Help You Rank Top Faster

Website optimization is a time-consuming process that requires patience and effort. When done correctly, it can help improve your massage therapy's visibility and conversion rate. However, you can eliminate all the stress and dedicate your time to more important things by hiring professionals.


Rising Ranks Digital is ready and glad to help your SEO for massage therapists rank better. Contact us so that we can manage your monthly SEO efforts as well as help you get found by ideal clients in your area.

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