• Caitlin Strempel

How to Climb to the Top of the Google Algorithm Mountain Effectively

There was once a time when internet users had to know specifically where they wanted to go on the internet before they could get to their destination. They had to have the precise web address to see the material that they wanted to see. However, those days are long gone. In 1998, a company that no one had heard of at the time named Google arrived on the scene.


It took some time, but Google eventually became the dominant name in internet search. They have never let go of that title since. As such, anyone who wants to create an effective website these days must go through Google to do so. They need to create something that ranks well on the Google algorithm, and that is not always easy to do. Fortunately, we have some tried and true methods for how you can get to the top of Google quickly!


Tried and Tested Methods to Rank Well on the Google Algorithm

Isolate the Keywords that You Would Like to Target

The Google algorithm does everything to determine what searchers are looking for when they type in a search phrase. It seeks to provide the most accurate and the most relevant results for what they need. This means that companies that want to have their website appear near the top of search results on Google need to be sure that they are targeting keywords that are specific enough to draw an audience. Many companies focus their search engine optimization tactics on keywords that are way too broad and competitive. That won't get them anywhere near the top of the search engine results.


Hubspot offers this useful advice on how to define the search terms that you wish to compete for:

Narrow the competition & relevance of broad keywords to include local elements and more specific services. For example, instead of going after 'marketing' we work for 'inbound marketing' and 'Denver marketing companies'.

A localized search like that is most likely to come from someone who lives in or near the Denver area and who has a specific need in mind. If your website can fulfill that need for them, then those are the keywords and phrases you ought to compete for.


Focus on Increasing Engagement

There are many reasons why brands like to interact with their customers and potential customers. However, one of the main reasons they do so is to bolster their website's credibility and visibility. Customers who are engaged with the website are more valuable than those who simply see the site for a few moments (or a few seconds!) and leave quickly.


An overwhelming number of customers like to do online research before they agree to purchase a particular product. That means that they are probably going to go to the Google search engine to see what they can learn about your company and your products before deciding if they want to make the purchase. Thus, you should make sure the results that they see when they Google your business are positive and interesting. If the results that they see are intriguing like this, then internet users may be more likely to click on links to your website and/or products to learn more. That feedback provides the Google algorithm with evidence that your website is relevant. Hence, improving your search engine ranking on certain keywords.


Create High-Quality Content That Makes You an Industry Authority

Anyone can write a blog and post it on the internet. However, that doesn't mean they know what they are talking about. A great way to give yourself a leg up on the Google algorithm competition is to create high-quality content that provides real value to your readers. Your content should:

  • Be fresh and new

  • Be relevant to the industry that you are a part of

  • Engage readers in a way that makes them want to read more

  • Provide new information that was not previously known

  • Be organized in a manner that is pleasing to the eye and easy to read

You should also make sure that you post frequently enough that the Google algorithm will continue to index your work. However, do not do so frequently that the quality of your work declines. You need to hit the sweet spot where your content is meaningful, but not overly abundant.


Another thing worth thinking about is creating a Medium account to share your work more broadly. You can write about virtually anything that you want to, and you can get it submitted very quickly so that you are able to get the content that you need out to people ASAP.


Medium is a great way to build backlinks and get millions of eyes on your content and website for FREE. This is where you can express yourself in a community of diverse people who may want to hear more about what you have to say. It is yet another avenue for you to use to create a stronger SEO strategy.


Team of marketers in an office strategizing about creating high-quality content for their website's Google algorithm.

Don't Forget About Backlinks

Part of getting your site to rank high on Google is adding backlinks to your website. It might feel like you don't have much control over how many other websites link to yours or what the qualities of those websites are. However, that is not necessarily true. If your content is extremely high-quality, then it is more likely to attract the kind of sites that you would like to create backlinks for you.


There are also a number of free backlinks you can create by signing your business up on listing site. Click here to see a full list of free listings you should create for your business.


Google My Business

One of the ways that you can add a little juice to your campaign is to create a "Google my business" account. This is an account that displays testimonials, images, blog posts, and other information about your company for people to review on their own time. They will greatly appreciate the chance to look over what you are all about and get a better idea of who they are getting into business with.


Your Google My Business account is free, and it provides even more backlinks for your work. This is just another thing that you can do to work on your SEO strategy as effectively as possible. Plus, utilizing Google My Business can help you rank faster on Google, especially in your local area. This is one tool you definitely want to utilize in your SEO strategy.


Get to the Top of Google Fast

Ready to get your website to the top of Google, get in front of ideal customers searching for your services, and increase your income? You are in the right place. Our team of SEO specialists can help take your website to the top with our SEO audit and management services. Contact us to learn more.

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