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  • Writer's pictureCaitlin Strempel

Medium SEO Strategy: How to Optimize Medium Stories for SEO

To get the most out of your content, it needs to drive high-quality traffic to your site. For this reason, you should use Medium. Publishing on Medium increases the chances of your post ranking highly on search engine results thanks to its domain authority. Medium has built-in audience and search functions that enable users to find the information they want. When you share content on Medium, you'll get exposure to a wider audience. Here's where the benefits of Medium SEO strategy come in.

So is Medium good for SEO? Continue reading to find out more about why you should use Medium for search engine optimization.

What is Medium?

Medium is a publishing platform that hosts a wide collection of articles by both professional and amateur writers. The blogging platform was founded in 2012 and has over 7.5 million posts published so far. Medium receives around 100 million active visitors every month. Using Medium, therefore, allows you to reach a larger target audience. Medium as an authority site has taken care of the SEO factors like SEO-friendly URLs and site speed.

How to Use a Medium SEO Strategy

Medium is used by content marketers to reach more people. Make sure you are driving traffic you get from the Medium articles to your website. Here's how to use Medium for search engine optimization:

Customize Your Profile

Interact with your readers and post comments on the articles written by popular authors in your industry. When posting comments, make sure you add value and share an idea to have your audience notice you. Readers will click on your profile when they like the comments you leave.

Optimize Your Posts

For you to be successful using a Medium SEO strategy, you should create headlines that capture attention and pique your reader's interest. A good title captures the interest of readers within seconds. It's also worthwhile to include links to your posts to help drive traffic to your site. You can also add a call to action to convert your Medium readers to your subscribers. Once you publish a post, you can add tags to your article. Tag posts strategically to make it easier for your audience to discover the content.

Tips to Optimize Medium Stories for SEO

Research Google Keywords

The first thing you have to do before writing your article is to know the primary keywords. Do keyword research to determine the phrases commonly searched by your target audience. Researching keywords will also help you to know the competition and popularity of the keyword. When using keywords in your post, avoid keyword stuffing. You should always place the keywords where it feels natural. Here is where to put your keywords:

  • Story title: Your story title should tell your audience what the article is about. In case you choose to go for a clickbait title, make sure your article delivers. Place your primary keyword once on the title. Make sure you include your keyword as early.

  • Introduction, body, and conclusion: The introduction, body, and conclusion play a vital role in your Medium SEO strategy. Once you have had a perfect title, your work does not stop there. You have to make sure the keyword is placed in the introduction, body, and conclusion. The primary keywords should be in the first 100 words of the article.

Format the Article for SEO

When it comes to SEO, formatting is very important. The last thing you want is for your visitors to bounce back to the search engine results. If your articles have a high bounce rate, it will show Google that your story doesn't give readers what they are looking for. When that happens a lot, your search engine rankings will drop. You should, therefore, make sure your articles are easy to read. Use numbered lists, bullet points, and subheaders to make your article look pretty.

Backlink to Other Websites

Backlinks are strongly correlated to higher-ranking articles on search engines. Google gives visibility to websites that many pages have been linked to. You can achieve that by linking your articles to other authoritative websites. Publishing high-quality content will help increase the chances of your content being linked to it.

Internal Links to Other Posts

Internal links are one of the easiest ways to use SEO. When adding internal links, make sure that they are relevant. If you have multiple articles on Medium, you can link to them. Your readers will benefit from knowing that you have expertise in your industry. If the articles are relevant to each other, then search engines will pick them up and combine them in searches. Using internal links will also expose your articles to more readers. Here are some link-building ideas.

Use Images

Make sure you add featured images to your Medium story. Go for unique images and the ones you are allowed to use. Posts with images will appear in many places on the internet. Make sure there is a break after every 150-250 words. You can use alt text to explain to your reader the content of your image. Readers with visual impairment use alt text. Search engines also use alt text to determine how to rank an article. In Medium, all you have to do is click on the image and you'll see the alt text option.

Share Your Story

You can make your story popular by sharing it on social media pages. If your content becomes popular, it will be prioritized by search engines. You'll achieve great success when you share your posts within hours of publishing. When readers spend more time on your article, search engines will bring it to the front. Make sure you use relevant tags to help readers find your story on Medium.

To get the most benefits from using a Medium SEO strategy, you need to publish high-quality content. Medium is a platform with a large reader base. You should, therefore, harness Medium SEO to increase high-quality traffic to your site. Using the above tips, you'll get more from Medium SEO.

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