Before any renowned company becomes the company you know about, its customers must first learn about what it deals with and its unique attributes. All these don't come automatically unless there's some intensive brand awareness building set in place. However, with the high level of competition in every market, you must find creative ways to help your brand stand out from the rest. Here are the top compelling strategies for brand awareness you can use.
What is Brand Awareness?
Before we dive into the strategies you should use to improve your brand awareness, it's essential to learn this term. Brand awareness refers to the familiarity of your brand or how well your consumers recognize it. It's generally regarded as a brand's buzzworthy, trending, or popularity.
Establishing brand awareness is a valuable marketing strategy that can help you promote your company or products, especially in its early stages.
What are the Strategies You Should Use to Improve Your Brand Awareness?
Since you understand what brand awareness means, here are the top six strategies for brand awareness that you should know about:
Create a Brand Personality
Brand personality refers to the human component of your brand. It's made up of your product or company's emotional behaviors and traits that are consistent over time. Therefore, one of the crucial steps to improving your brand awareness is having a consistent brand personality to create a lasting impression about your company or product on your customers.
Think about this: renowned companies like Apple, Microsoft, Harley Davidson, and Cadbury all have a specific personality that they are known for. For instance, Apple and Microsoft are known for their competence through their intelligent, reliable, and successful approaches. A company like Harley Davidson is known for its outdoorsy and toughness. All these personalities describe the specific companies, making them stand out from their competitors.
By creating a brand personality, your customers will have something to associate with when thinking or speaking about your product or company. You can choose to use creative 'memes' that you post on your social pages. Regardless of the approach you decide on, make sure that it's consistent enough to create a brand personality.
Guest Blogging
Brands must run their blogs and build their audience, but this would drive them as far as their capabilities. This isn't a good start for a startup business. Fortunately, guest blogging would be a suitable strategy for brand awareness you can use. Here's how you can use this strategy to your advantage:
Look for publications or blogs that accept guest blogging.
Evaluate the guest-post-approaching websites that match your brand by checking their content, readers' comments, and social channels to understand how to engage with their content requirements.
Brainstorm unique ideas and helpful insight to make your pitch acceptable to the website owners.
Email each website and pitch accordingly based on their submission guidelines.
Use your new ideas to access an entirely new audience and direct them towards your brand with your content.
Use Shareable Infographics
Using shareable is crucial for reaching a new audience on social media. They help you reach out to people other than your current followers and build suitable tools to help reach out to people through new online marketing algorithm changes. For instance, Facebook favors algorithms for shares from friends and family more than individual posts for specific brands.
One of the most suitable shareable content formats is infographics. This form of content is easy to relate to, consume, and more fun to read than regular articles. Since the brain processes visuals much better than plain text, there's no better explanation that proves how well infographics work as one of the most reliable strategies for brand awareness.
Use Paid Ads
Paid ads or pay-per-click have long been a valuable strategy for brand awareness. They allow users to introduce brand ads in markets where potential customers can see them. You can use a logo, creative keywords, or short videos to build your brand awareness. To maximize the use of paid ads to improve your brand awareness, ask yourself the following questions about your brand:
Is your service or product already known in the market?
What are you marketing?
Do you intend to increase your sales, or is your brand awareness making enough sales for now?
Are you targeting other marketing methods like social media followers, sign-ups, or newsletters?
By answering these questions, you can choose ads specific to your goals. However, there are certain aspects that you should consider, such as understanding your target market habits, diversifying your ads, using the correct phrases, and so on. All these can be overwhelming and expensive unless you seek professional intervention.
SEO
At first glance, SEO is regarded as a means to generate organic traffic. This means placing your brand on top of Google Search and earning clicks from most users who prefer clicking on pages that top their search results.
Do you know generating organic traffic helps create brand awareness? Well, as much as being on Google's first page drives more traffic to your business, it also gains authority, engagement, and visibility for your brand, increasing its recognition in the market. Here are some of the SEO tips that would help you build your brand awareness to the next level:
Use content marketing
Identify the best keywords to use
Consider using link-building strategies
Use local SEO
Target your primary audience
Like using paid ads for your brand awareness, SEO requires specific knowledge to get the best out of this strategy. The best way to achieve this is by depending on a service experienced in SEO strategies.
Create a Messaging Lead that Solves Your Customer Pain Points
Messaging leads or Unique Selling Propositions (USPs) are the faces of any brand. They help with customer recognition, create consistent messaging and, above all, develop your brand. By choosing a solid USP, customers will choose your brand over your competitor and retain new customers to long-term clients.
Creating an excellent messaging lead requires you to:
Understand your audience
What you do
How your brand will help your customers overcome their problems or pain points
How do you want your customers to perceive you
With these factors in mind, you can create a clear message that's easy to understand and resonates with your brand.
Build Your Brand Awareness with Rising Ranks Digital Agency
There's no shortage of strategies for brand awareness. However, most companies and services find it hard to narrow down to specific strategies custom to their expectations. Luckily, services like Rising Ranks Digital got you covered.
At Rising Ranks Digital Agency, we've got what it takes to create an online presence for your brand that would help your business grow more than you expect. We help businesses create excellent online and SEO strategies that get their websites top of Google search engines. All you have to do is contact us, and we'll help you take your brand to the next level.