Planning and organizing the content on your website can feel overwhelming, especially if you have a lot of it or you offer multiple services to your customers.
One common pitfall that business owners make on their website is listing all their services on one page instead of creating a page for each service. Sure, it might be quicker and easier to put it all on one, but it can hurt your SEO, traffic, and conversions.
We’re going to tell you how and why it’s important for every service you offer to have its own page in a way that’ll make complete sense.
Think about the menus at a restaurant for a minute; they are always divided up into categories and even subcategories. For example, the pasta category will have all the restaurant’s pasta dishes displayed and the burgers category will have all the burger options. Make sense, right?
Your website should be broken down and organized similarly.
What if you went to a restaurant and looked at the menu and it was without categories, just a dump of all their offerings in no particular order? That would feel confusing and be difficult to read. The same applies to your website.
When it comes to your website, it’s important that it makes sense and is easy to read and navigate for user and Google. This means that you want each of your services to have their very own page.
You should plan to have a services menu that will tell the story of your brand and what your visitors can expect to get from you at a glance. Don’t make the reader guess where the links will take them, make sure it’s clear and easy to understand.
Your visitor should be able to clearly get an idea of what services you offer and how they can find out more information about the one(s) they’re interested in from your menu.
A well-optimized site will funnel traffic through multiple entry points. This means that your website visitors may not always land on your homepage. If you optimize your site correctly, there could be many different landing pages that visitors can arrive on though Google, social media, etc.
If you offer a variety of services, having a separate page for each service allows for multiple entry points to your site. This also means that you’ll have more pages indexed with Google which will boost your SEO.
Each one of your services solves a different type of problem or fills a particular need for your customers. With separate pages, you can fully explain what your service is and focus on optimization principles that will help you to rank for the keywords that are specific to that particular offer.
The navigation of your website plays a critical role in the success or failure of your site. In fact, it has a bigger impact than almost any other factor. Poor navigation can affect your traffic, your search engine rankings, conversions, and the user-friendless of your site.
Everything important about your website is in some way connected to navigation—from your content to your URLs so it’s important that you get it right!
If your website is difficult to navigate or you have all your service listed on one page, don’t fret—it’s fixable!
You can start by looking at your site from the perspective of a new visitor; is it easy to find all your pages? Can you navigate to the next service with ease? Does the navigation make sense?
Try starting on a page that isn’t your homepage, how easy or difficult is it to navigate to your homepage or another page within your site?
If you find that your site is difficult to maneuver and find what you’re looking for, then chances are that your visitors and Google are feeling the same way. So, start with giving each one of your services the page they deserve and make a neat, easy-to-follow menu for your users to find what they’re looking for quickly.
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Want to make sure your doing all you can for your website's rank? Check out this post all about website health, and the crucial checks you should conduct.