Is your website already working hard to please Google and appeal to consumers? Remember, perfection has no limits. That's why tweaking your website and looking for the latest website updates is a 24/7 job.
Thankfully, improving your digital marketing efforts doesn't always have to be complicated. Something that may take only a few minutes to change could push your strategy to the next level.
Let's take a closer look at a few easy website updates for more sales, better traffic, as well as higher marketing ROI (Return on Investment).
8 Website Updates to Drive More Business Sales
1. Beef Up Your Internal Linking
To bring more people to your website and drive sales, you don't always need to create more content. You just have to show visitors how to find the old one. Take the time to review your old content and figure out how to link it to other pages on your website. Where appropriate, of course.
By implementing these links, you aren't just improving the user experience. You are showing search engines that your website is well-organized and deserves high spots on the SERPs. Pay extra attention to the internal linking structure during your next SEO audit.
FYI: Over 50% of SEO experts believe that you should aim for 2 – 3 internal links per blog post.
2. Create Lead Magnets
Lead magnets are pieces of valuable content that you offer website visitors in exchange for their contact information. Once you have the coveted email address, you can include the new visitor in your marketing campaign and push them down the sales funnel.
In fact, lead magnets don't have to be complex. While e-books and whitepapers are amazing, people readily settle for checklists or templates.
Pro tip: People love interactive quizzes and surveys that help them learn something new about themselves. Allow visitors to take a quick quiz and offer to send results via email.
3. Review Your Checkout Process
Long and confusing checkout is one of the top reasons for cart abandonment. Consider reviewing your checkout process and making it as simple and transparent as possible.
Reduce the number of form fields to a minimum.
Implement a progress bar to show visitors how close they are to completing the purchase.
Don't make registration mandatory for checkout (simply ask for an email address to send the confirmation to).
Make sure the back button doesn't undo all the work the user has done so far (i.e., doesn't clear all forms or send the customer back to the homepage).
4. Promote Your Promotions
Yes, promotions need to be promoted. If you are giving discounts and offering new savings options, let your website visitors know about it. Everywhere. Place a banner on your homepage, create a promotion area on product pages, and add a reminder in the cart.
You can also leverage popups to let customers know about discounts. However, don't overdo it. Popups can be annoying. They should be short, concise, as well as easy to close.
5. Demonstrate Customer Reviews
About 90% of consumers read reviews before making a purchase. That's why showcasing positive reviews can do wonders for increasing sales on your website. As soon as a customer leaves a review, be it on Google, Yelp, or a product page, start demonstrating it to website visitors on:
Landing pages
Homepage
Product pages
Exit popups
Below the blog posts
On the sidebar
In fact, don't hesitate to show potential customers how brilliant others think that you are. These reviews are well-deserved, so flaunt them.
Another way to show consumers reviews is to add a link to a review site. It could read "check out what people say about us on Facebook."
6. Add a Live Chat
Consumers are terribly spoiled by technology. They aren't ready to wait a day for a reply from the customer support rep. By adding a live chat to your website, you are creating a direct line of communication. Besides solving their problems, you can collect valuable data for further marketing efforts.
Do you really need someone to monitor the live chat 24/7? Not at all. It can yield excellent results even if you only reply during business hours. Alternatively, you could invest in a chatbot. Modern chatbots do an amazing job replying to simple questions.
7. Add Videos
Almost 95% of marketers say that videos help users understand their products and services better. Meanwhile, 81% of them report that videos increased the company's bottom line.
Product videos don't have to be highly professional, polished, and complex. In fact, more than 50% of business owners create them in-house. All you need is some time and a good camera.
Today, consumers love authenticity, so don't worry about creating an amateur video. As long as it carries value, the video can serve its sale driving purpose.
8. Declutter
Did you know that as the number of elements (titles, ads, images, text) on one web page rises from 400 to 6,000, the conversion probability can drop by 95%? So, take the time to clean up your website:
Use more negative space.
Remove all elements that don't carry a high value.
Resize your images (some of them don't have to be THAT large, right?)
Cut down the number of pages.
As soon as you remove the clutter, you shift the focus to the valuable part of your website that includes the CTAs. Meanwhile, this can make your site easier to navigate, thus keeping potential customers on it longer.
Driving More Sales With Your Website
Easy website updates for more sales work beautifully, especially when you implement all of them. When making changes, always focus on the value your actions carry to the website visitor while keeping SEO in mind.
If you are ready to go beyond these simple website updates and dive deep into complex and highly effective marketing tactics, we are here to help. Contact our sales-driven and value-focused marketing team at any convenient time.